Funduino upload problem avrdude: stk500_recv(): programmer is not responding

I have a Problem with my new Funduino. It is my first Arduino.

When I click upload in the IDE
the code compiles
the devive led blinks twice quickly
i get this errormessage:
avrdude: stk500_recv(): programmer is not responding
avrdude: stk500_getsync() attempt 1 of 10: not in sync: resp=0x3e
...
the upload seems to take forever
and fails after 10 attempts

I tried:
restarting pc
different usb port
reinstalling drivers
pressing reset quickly before upload

Google and me are out of ideas. Can you help me please?

Possibly weird: the board show as "USB Serial Device" not as "Arduino UNO" in my device manager

Thank you!

Thread can be closed

Turns out when I select Arduino Duemilanove ATMEGA328 it works. Thanks anyway!

So it's got the old bootloader on it.

If you connect an ISP programmer to it and call it an uno, and burn the bootloader, that will make it use the uno bootloader and you'd thereafter use it by selecting Uno.

Someonelse:
Thread can be closed

Just edit your original post's title to prefix it with "[closed]".