Connecting LEDs in series rather than in parallel is generally a good idea (it saves power), provided that you have either sufficient excess voltage that a resistor will give adequate current regulation, or a constant current driver.
In your case you had 3 LEDs each with forward voltage of 1.8V nominal, giving 5.4V nominal in total. This only allows 0.6V for the resistor, which is just 10% of the 6V nominal supply you were using. This means that if the supply is 10% higher than it should be, you get almost double the design current; and if it is 10% lower, you get almost no current at all. Fresh AA alkaline cells normally provide a little over 1.6V, so you were probably at 6.4V total, giving (6.4 - (3 * 1.8))/30 = 33mA if you used a 30 ohm resistor.
However, you used a 100 ohm resistor. So your LEDs should still be OK. Maybe you just had a bad LED, maybe you misread a 10 ohm resistor as 100 ohms, or maybe your batteries are too flat now to light the LEDs. I suggest you test each LED separately.