0ohm resistor, why?

Zero ohm resistors are used a lot by risk averse professionals to:-

  1. Make the provision for a series inductor in a decoupling circuit if needed.
  2. Allow alternative modules to be patched in if needed.
  3. Allow extra decoupling to be patched in if needed

By allowing flexibility like this more work can be done on one prototype PCB revision, and it is that which costs both time and money.