3.3v and 5v, oh my!

I've got a batch of knock-off HC-SR04 ultrasonic sensors from Amazon. They advertise needing 5v and, sure enough, they require 5v. If I give them 3.3v they flip out and can't detect a thing.

But, some eBay ads for these show that they work at 3v, with shorter ranges. Does anyone know if this is true, or just false advertising?

http://www.ebay.com/itm/3V-5-5V-HC-SR04-Ultrasonic-Module-Distance-Measuring-Sensor-for-Arduino-UNO-MCU-/162136588777?hash=item25c01801e9:g:iTwAAOSwXrhXmyCY

I can order some myself and test them, of course, but if anyone has experience I'd like to save myself the time and money...