The pad attached to the large section is drive+, the brass coin part is ground. You have to drive it with a tone generator function such as is offered in the Tone Library. Or- connect drive to the collector of a 2N3904, pull the collector high via a 4.7k resistor fed by the digital pin of choice, connect the little finger pad to the base of the 2N3904 and self bias the base from the collector via 470k resistor, the emitter of course id grounded along with the piezo to the arduino's system ground. It should oscillate around 1.2KHz. The latter solution is referred to as a self driven piezo, and it has the merit of easily being driven, but can only reproduce the self oscillation freq whereas the indirect driven peizo can make sound across the audible spectrum.
If you still have the rest of the alarm, use the driver that is already on it. The input voltage most likely is 12V or 24V depending on if it's for commercial or residential use.