7 segments 4 digits for DIRECT SUNLIGHT (background light required?)

I've built my test schema on regular cheap LED display (like that) which has 7 LED segments and black background. But I can barely see what's on the display even on 100% display brightness when I'm using it under direct sunlight. I saw solutions like that

when whole background is being highlighted. You can see whole video here. Have anybody seen such displays in stores?

Do google search for 7 segment LCD.

LEDs emit light. In direct sunlight they are difficult to see as the sun is a lot brighter than an LED. The video shows an LCD, which works by blocking light. Because of that they are easy to read in direct sunlight.