8x32 LED Matrix Question

I have 3 SURE 8x32 LED Matrix Boards (http://www.sureelectronics.net/goods.php?id=908)
and I was wondering how to have my Arduino UNO display all serial lines to the display.

Eventually I would like to use my Ethernet Shield to be able to send a word from a browser to the Arduino to have it displayed on the LED Display.

Thanks in advance!!

I take back the previous questions.
Found this manual.
Shows connections needed towards the end.
Just need some software to send it data.

Sure 8x32 DE-DP106_Ver1.0_EN.pdf (1.65 MB)

This may be useful:

I built a clock with this display. You can easily extract just the displaying code.