Actuator 6V works on PWM, 12V doesn't: aarch !

Here's a picture,

the actuator is firgelli L12-100-100-12-I

Red & Black of actuator goes to 12V
white wire goes to PWM on arduino
Arduino is on 12V, or as in the picture, USB.

I tried to connect the ground of the actuator with the ground of the arduino, no luck.