Adafruit's new website

Took 11 seconds to load for the first time in Chrome on a dual-core 3GHz box over a 1.2Gbps Internet connection.

It's pretty, but it's not any easier to navigate, the graphics just add weight, and the type is huge. Definitely best viewed on a 1080 monitor from a few feet back. Not an improvement, IMO, and it will make browsing by phone a real chore. I really don't think the answer is to make "responsive" layouts, or design a separate site for mobile. Mobile browsers have been doing everything they can to make normal desktop sites accessible on small devices, let's not rehash the power-strip / wall-wart plug orientation fiasco again with web site design.

Ah well, we'll see I guess.