I have done a lot of C#.net and VB.net programming over the years and have tried to find a nice Interface with something like Google maps that would allow you to place objects in real time. Sadly, what I have found has not really been what I needed.
One of the cool things about the iPhone MapKit is that it takes the existing Google Maps SDK and can pinpoint your location based on your phone's GPS or even based on your WiFi signal. So taking that to the next level, you can add pins or other types of marker over the top of the map. So if you fed GPS coordinates from your GPS units back to your app, you could map the players realtime and view it via an iPhone or iPad. I have never worked with the Android system and I wonder if the same type of object is available in the SDK. There is a cable that can be used to attach directly to an iPhone through which you can transmit and receive data. A small 'backpack' attached to the back of an iPad that does this would be AWESOME!
It all comes down to cost. Just the GPS unit is a minimum of $30. Then you need WiFi or RF comms from the remote unit to a receiver unit. Using Xbee this is $20 or more. Add in peripheral components like a Atmel328p, crystal, caps, at least one switch, battery power (assume lipo), battery charging and charge monitoring circuit, a custom circuit board, and a case to hold it all and you would be in for a minimum of $80 for one unit at cost. So unless you have the ability to buy in volume to take advantage of the price breaks and even then you might knock off only $10 or so, this is going to be a tough sell. And I am probably missing some things.
I have put a lot of thought into this in the past and just can't justify the expense since a single unit just for me is kind of pointless. I know that a lot of people put a lot of money into Airsoft and this has such huge potential, however, I cannot see where it would ever be cost effective since the market is pretty small. This is not something you would be able to farm out to China or Taiwan since the total sales volume would likely be in the hundreds if you were really successful and likely only in the 10's.
The single gun tracking app with a gun or wrist mounted ammo tracker is much more cost effective and still a really cool idea. I could see this having potential in the real world as a marketable item.
If you ever think you are going to sell something like this, be cautious of what type of wireless comms you use. Make sure you read the data sheet. For example, LINX makes some very reliable radio modules. But they are very clear on some of their modules that they are not setup to meet US, Canadian, or European requirements for their modules. Xbee and the Anaren Air modules on the other hand only require that you post a specific warning on the device (they give you the exact text in the spec sheet) and it is legally allowed to be used in all three as long as it is setup within the guidelines of the spec sheet.
Also, do some research on RF. The 2.4Ghz Xbee's are great because they are so simple. However, they have 2 significant drawbacks, one is that they are really big. I am looking at two of them as I type and I have never plugged them in because I realized as soon as I opened the box that they will never work for me because of their size. The other drawback is how 2.4GHZ waves propagate. It is more likely to be attenuated by terrain and heavy foliage than lower frequency devices. On the other hand, a 2.4GHZ antenna is really small compared to one for 433MHZ. So maybe there is a tradeoff. I have personally settled on the 915 and 868 MHZ ranges. 915 is for the US and 868 is for Europe. This band is much less crowded than 433 and propagates better than 2.4GHZ. 318Mhz would be an even better choice but it is not as widely supported which is arguably why it is the least crowded of the ISM bands (Industrial, Science, Medical).
I have done lots of research on this subject and still have a lot to learn. I recently purchased several of the Anaren Air modules in 915 and these things are so ridiculously small. I have two of their test platforms in route now because the modules themselves are too small to use without a breakout. Anaren also offers a 433 and 2.4 module. Keep them in mind as you move forward since size is going to be very important to you. I would also be happy to share my knowledge as I learn how to use them and what kind of range I get from them.