You have to pulse an IR led to transmit data. Sparkfun website is down so not sure what you got. People use a 555-timer chip circuit Infrared circuits for remote control by Peter JAKAB to generate these fast pulses, which the micro then turns on/off to send data. Samsung standard is 39.2kHz and RC-5 modulation (32 bit, 1 start, 1 stop) is popular), more info here: 011 - IR Remote - Waveforms
Any light emitting device will work so don't be afraid to use something like a red LED for testing (then you can see it). You probably won't get more than a few feet of transmission distance but that's OK for testing.
Your emitter goes up to 50ma so it should be plenty strong.