or they can just sell the board that does what it says it is supposed to do. The documentation did not state you had to solder and do 30 steps and stand on your head and rub your tummy to get it to work.. that would have been the$0.1 cent board.. this is a $90 board.. its a joke. Arduino knows it based on the responses I get from support.. almost sheepish and arrogant yah we sold you a board that is screwed up .. good luck and ask in the forum.. my favorite is 'call ublox' 
.. and when I reached out to ublox the response was 'talk to Arduino'.. just a friggen JOKE. .. I want my $90 back.
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