Arduino and Money

Pert,

The price must have just come down from about $4. Now it is $2

http://www.digikey.com/product-detail/en/microchip-technology/ATMEGA328P-AU/ATMEGA328P-AU-ND/1832260

One year ago I bought 100 P-au at $2.7 each, that's 100. Most people don't need that many.

Now it is half the price. Still, even before the price came down, the nanos were at $3-3.5.

Anyway, most makers aren't going to compete with spar-dafruit. Here is one solution I found that may suit others as well:

Don't hate/fear the cheap stuff on the internet, use them! I used to build boards like this (both sides need reflow, only showing one side):

|500x375

This is what I do now: |500x333

I am using all these cheap modules in a thru-hole design. This is an open-source data logger so is the previous one. On the outside they look the same: |500x375

The software should carry the sales price. Don't expect to compete with China selling empty boards.

Futurlec has held that $2.20 ea ($200 for 100) for the DIP 328P-PU since at least 2012. I saw DIPMICRO beat that at the end of last year but didn't get to move on it till too late.

Where you shop and how many you buy is where you get your price. A factory that produces 100,000 to millions of boards is not paying small quantity prices for chips.

How often do we get farmers wanting to automate chicken coops? Enough to show there's likely many more who don't attempt (or even think of attempting) the project. With the right package, some will buy and pay to have it installed right. Just don't be wrong, it had better be tested and work from the start.

Finding the right market is also crucial. Like GoForSmoke said, provide the right package and carefree operation. That's worth value added, not just the hardware, which is cheap.

liudr: The price must have just come down from about $4. Now it is $2

Maybe related to the MicroChip buyout. I'm glad I didn't notice the price go up, I would have been stressed out. I bought 25 with a digikey order before that happened and haven't needed any since.

liudr: Anyway, most makers aren't going to compete with spar-dafruit.

I wouldn't recommend trying to compete, rather emulate what they're doing right (documentation, libraries, customer support, branding) but with products they don't sell.

liudr: This is what I do now:

I do like the look of a board with no modules, though I don't know why I have that hang-up. However, I'm also a big fan of through hole because it's so much more accessible so the board with modules has a significant advantage. They can order the kit and it probably won't take much over an hour to assemble even for someone with only a little prior experience with a soldering iron! In that way the second seems even more "open" to me. Of course some will be happy to pay you extra for the assembled device too. If you can provide this at a lower cost by using the modules that's great. Even though your shipping cost will be higher than what a Chinese seller would pay, it's not so bad as trying to compete on a single module sale since it's divided among a handful of modules and the extra shipping cost is well worth it to a US buyer anxious to get their new toy soon.

pert: Maybe related to the MicroChip buyout. I'm glad I didn't notice the price go up,

It didn't for all sources unless it happened before 2012. Blame Obama.

Yep, it must have been Obama trying to take away my 42nd amendment right to bear microcontrollers.

If we can't blame Obama then we might start seeing what's really going on.

You're right, I see it now. It was the Russians!

Or just a few thousand internationals playing the rest of the world off on each other.

Looks like the OP made a $million after his Original Post and does not need our help anymore :)

...R

Or got bored with fishing here.

GoForSmoke: Or got bored with fishing here.

I like your thinking, it is just about good BASS fishing weather again, maybe I can make my millions adapting Arduino to that somehow....

here fishy fishy fishy......

Pic Attached.

Fish with Arduino.jpg|802x540

If it works, then that Nano probably costs at most a quarter of the cost of a good store-bought lure.

|500x336

Going to have to try a Nano next time I go fishing.

Wouldn't the flashing LED 13 be illegal?

.

birddog: ...here fishy fishy fishy......

Pic Attached.

I thought only AVRs were good for this application. Something about register orthogonality makes the PIC chips poor lures.

ChrisTenone: makes the PIC chips poor lures.

Well they did not manage to lure the Arduino founders away from Atmel chips.

...R

Robin2: Well they did not manage to lure the Arduino founders away from Atmel chips.

...R

Both AVR and PIC serve the education and hobby markets. The hobby market is dominated by AVR, while education splits them about evenly: microprocessor courses taught in computer science or business departments most often use PIC. STEM and physics programs tend toward AVR, while engineering can go either way. ... or neither.

Banzi and the other's choice of AVR is rooted in history and is unlikely to ever change to PIC, solely due to the product manufacturer's merger, or the machine architecture. All the growth seems to be 'vertically', away from 8 bit processors. Hobby and education markets will hold on to 8 bit processors for a long time. My money is on AVR to be the last chip standing, but who knows the future plans of Microchip for the two, "competing" product lines?


Fish are attracted to a more organic lure though. AVR - particularly Arduino - has that, right?

birddog: I like your thinking, it is just about good BASS fishing weather again, maybe I can make my millions adapting Arduino to that somehow....

here fishy fishy fishy......

Pic Attached.

Fish and chips?

ChrisTenone: Both AVR and PIC ....

Sorry. I was just trying to have some fun with the word "lure"

...R

ChrisTenone: . My money is on AVR to be the last chip standing, but who knows the future plans of Microchip for the two, "competing" product lines?

Used to use PIC quite a lot.

Thing about AVR for me is that the forum has a much better 'feel' to it than the microchip forum.