Arduino Bluetooth JY-MCU 1.2

I need your help. I connect this board to my arduino uno and I try to connect with serial and I get no response.

I’ve also tried searching for it using my phone to try and pair but I can never fine it.

What can I be doing wrong?

This is what I bought:
http://www.ebay.com/itm/New-Serial-Bluetooth-RF-Transceiver-Module-Interface-BT-Board-V1-2-JY-MCU-INEX-/251096106678?pt=LH_DefaultDomain_0&hash=item3a767e86b6

and I am using softwareserial library to connect to it on pins 2 and 3.

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The board in link you posted is an empty board with no bluetooth chip
and flash memory in it. It probably won't connect.

You need something like this http://www.ebay.com/itm/Arduino-Wireless-Bluetooth-Transceiver-Module-Slave-4Pin-Serial-DuPont-Cable-/160879748403?pt=LH_DefaultDomain_0&hash=item25752e2533 instead.