Based on the video, he's using an LPD8806 LED strip in a creative fashion on a bike helmet. He included a gyroscope/accelerometer (couldn't tell from the video) sensor to change the patterns based on head angle. Very cool. Those strips are very handy when controlled by the Arduinos!
april:
Hes got the brake light back to front .Does he even occasionally ride a bike?
When you brake your head goes forward . So in his video the brake light only shows up when he remembers to tilt his head back
Just a guess here, but usage testing probably showed that tilting the head forward occurred far too often for other reasons to use it as a braking signal. You're more likely to look down at something approaching than you are to look up. Tilting the head back would minimize false brake indications.