I am new to Arduino, purchased an Arduino Ethernet board, not a ethernet shield. I purchased a USB-to-Serial Bridge - µUSB-PA5 from sparkfun.com not realizing that this was actually intended for the arduino.
However I found the pin out for both the Arduino board and the USB to serial bridge and wired it up like this.
Arduino Board USB to serial bridge
1 Reset 1 Reset
2 TX 3 RX
3 RX 4 TX
4 +5 5 +5
5 NC
6 GND 2 GND
I installed the drivers, FTDI version 2.8.30
When I connect the everything up to the computer the COM port shows up.
Then I start the arduino programming environment, load the blink program. From the tools menu I made sure the Arduino Ethernet is select for the board, and COM 4 for the COM port.
I hit the upload button, shortly after this message appears:
Binary sketch size: 1,084 bytes (of a 32,256 byte maximum)
The LED on the USB to serial bridge board blinks 3 times.
Shortly after that this message appears:
avrdude: stk500_getsync(): not in sync: resp=0x00