Yes, you're right... but i remeber a discus about arduino bootloader and licence things, because of USB ID / Hardware ID or something like that related to the bootloader....
and ever heared "arduino is ment to be prototyping"...
and i may be wrong.. that guys doesn't seem to me... that they will do anything under CC ....
But i like to see Arduinothings done....
especially the ARM ones 
Greetings
ChrisS