Arduino Micro driving PCA85233

Hello,

I am trying to drive a custom segmented IBN Display which has an inbuilt PCA85233 LCD controller/driver.
i want to be able to illuminate/activate all the segments, and am not sure how to proceed further
current code is as below

#include <Wire.h>

#define I2C_Add 114
#define Mode_set 201 //LCD Driver Enable
#define Load_data_pointer 0 //RAM Memory reference to start from 0x0
#define Device_select 224
#define Bank_select 249
#define Blink_select 243

void setup()
{
Wire.begin(); // join i2c bus (address optional for master)
Wire.setClock(400000); // set I2C clock to 400KHz
Serial.begin(9600);

// LCD Init//
Wire.beginTransmission(I2C_Add); // transmit to device #
Wire.write(0x0);
Wire.endTransmission(); // stop transmitting

Wire.beginTransmission(I2C_Add);
Wire.write(193);
Wire.write(Load_data_pointer);
Wire.write(Device_select);
Wire.write(248);
Wire.write(Blink_select);
Wire.endTransmission(); // stop transmitting

}

byte x = 0; //for debugging purpose

void loop()
{

Wire.beginTransmission(I2C_Add);
Wire.write(Mode_set);
Wire.write(Load_data_pointer);
Wire.write(Device_select);
Wire.write(Bank_select);
Wire.write(Blink_select);
Wire.endTransmission(); // stop transmitting

Serial.print("x = "); // print the character
Serial.print(x);
x++;
delay(500);
}

I am sure I am missing something…
Will be grateful for any help extended
thank you

CLOSED -- DO NOT ATTEND THIS QUESTION -- Dated: 6th November 2015