It would be nice if arduino.cc would take Genuino worldwide and make it easy for vendors to buy some stock. It seems like there would be money to be made if the holes in the product lineup were filled in. For example, Adafruit is out of Micros and their web site still has old stock pictures of the product from before the company split.
I think there would be plenty of profit and sales if the Micro, and Uno were all priced at a new low price of $18 USD, Nano at $11, and the Pro Mini at $7, and bring the Pro Micro into the official Arduino lineup at $7 too. Rev 4 of the Uno and of the Nano could be CH340G designs and bring that chip into the family officially. Just start producing the products in larger volumes and make it available.
Other open designs could be brought into the family officially and blessed with the Genuino trademark, such as the Beetle and Bobuino (is that open?).
I would buy an Arduino/Genuino sticker or T-shirt if the store had them. A single $6 sticker sounds like a good deal to me and would like mighty fine on my truck, and would support the software cause.
The online store can be improved and be made easier to click and buy, plus arduino.cc can sell through Amazon as a marketplace seller just like arduino.org does. Arrangements could be made through some vendor like Cafe Press for T-Shirts, mugs, and stuff like that. I wonder if arduino.cc could just start shaking things up? Get going. Perhaps it is damned difficult. I don't know.