Once you get the reading from the pot use this:
void generateCC(char CC_data, char c_num, char c_val) {
Serial.write(CC_data);
Serial.write(c_num);
Serial.write(c_val);
}
So, using this:
generateCC(0xB1, 21+i, value_from_pot);
will generate CC message on channel 1 (0xB1) in which 21+i is the number of pot.