If you have female jumpers, we can try to hook up to the actual programming headers (3x2 pins) next to the Atmega328. They are numbered different than chips:
(MISO)1 - 2 (Vcc)
(SCK) 3 - 4 (MOSI)
(RST) 5 - 6 (Gnd)
Pin 1 is the one with either a "1" or a dot. If you hook up both Arduinos like pin to like pin except pin 5 from the target board to the D10 of the programming board.
After that, open the serial monitor as before. If you can attach a picture I can look it over...