Arduino Zero Bootloader on a custom board

Hello, we are trying to develop a custom Arduino Zero board.
We want to upload the Arduino bootloader to the PCB at the manufacturing facility but without success :frowning:
Here are the programmer settings, maybe someone can help us to understand the issue.



Previously we programmed the bootloader with a Jlink mini and it worked with no issue from this I think the issue is not hardware-related.

I use "Burn bootloader" in Arduino IDE

the ic's are programmed before assembly