scswift:
Oh well, maybe in a year this will be a viable option for real products. I doubt Atmel is gonna flood the market with tens of thousands of these chips in the next few months when Digikey doesn't even have a listing for them.
I think you are simply expecting too much here.
For one, they just barely announced the board and showed off some prototypes. I don't think that anyone would/should seriously expect that the chips/parts for this board, that isn't really 'official' just yet being readily available already.
Not that I personally would ever bother to hunt for the parts and build my own board(s), I much rather use what is readily available and usable to fulfill my purpose. And this might just do it, at least if the price decision on this is a bit more level-headed than what they just showed with the Arduino Tre...
Ralf