I found this article the other day. It is short but it is interesting to see that the "professional" embedded industry is taking notice.
http://embeddedgurus.com/barr-code/2011/02/what-is-arduino/
Good to know the "professionals" are taking some notice. I feel like some of them think using arduino is like smoking crack, makes one feel good but ends up destroy themselves.
I'm a professional embedded system developer and I've been using Arduino for the last 18-months 