ATMEGA328P-PU boatload

Zero response means no connection to the target. It can caused by several reasons: bad wiring, USB cable, incorrect port or configuration...
The hint is in the log: "Double check connections and try again...", but do not obey the second part of it "use -F to override".
This could be potentially another problem: "User configuration file does not exist or is not a regular file, skipping".