ATMEGA328P-PU boatload

No, a different file will still get you the same error message. You need to find out why the device isn't responding or is responding with 0x0000f0.

Check the wire, did you get the pin 1 from correct corner of the IC chip? Is all the wires good? Is the USB cable good? Is the reset pin not locked to ground by accident? Is the GND and VCC wiring correct? If you used external power and not USB power, make sure GND from both are connected.