Hello,
Im using Arduino uno R3 board for bootloading "Atmega328P U".
on the last bought chips I can't do it.
Led 'L' is ON all time and reset have no afect to blikning.
On some Atmega328PU LED 'L' is blinking on some - not and then I can't burn bootloader.
What is your setup for burning the bootloader? We cannot see how that ZIF socket is wired (if it is just plugged into the socket for the original atmega328 on the UNO, then there is no way you can burn the bootloader using the USB connection).