Oh, I dont think it is that bad. Searching for LED and Arduino could have given a Google hit. Admittedly far too many projects on Kickstarter have become a thinly veiled "introduction offer - % off" promotion, but not all is evil/boring.
Personally, and back to the OP question - IMHO: a very useless project. "blinkly LEDS, now on a pair of glasses. " - wow(?). Yeah you can learn to program - many other kits do that. A well, matter of taste what motivates you.