Baseball scoreboard arduino + LCD/VFD

I want to display baseball scoreboard, similar to Sport Center ticker at the bottom using arduino and LCD. I want to emphasize the winning team and runs for the current inning by having them brighter from the rest.

I've read on this post that VFD display, similar to LCD has brightness control.
http://www.arduino.cc/cgi-bin/yabb2/YaBB.pl?num=1284597355

I came across CU24043-Y1A by Noritake which has selective brightness.

Have anyone worked with this display? This display has serial interface, how do you connect Arduino with this display? is this HD44780 or use the Arduino LCD library?

They have a good deal right now and I would like to purchase this before this deal ends.

Thanks

They have a good deal right now and I would like to purchase this before this deal ends.
http://noritake-vfd.com/june2012.aspx

There must be a link to a datasheet somewhere on that page ... but I couldn't find it. It looks like a good deal and supposedly you can change the brightness of individual characters, but I wouldn't buy one without looking at a datasheet first.

This display has serial interface, how do you connect Arduino with this display?

You would most likely use a Software Serial approach.

Don