Bluetooth Shield Seeedstudio

I'm struggling to get this bluetooth shield working. I'm working with an arduino uno r3 (1.0.3) and the seeed studio bluetoothshield.

Two problems:

  • I cannot get the device to enter pairing mode red/green lights
  • I cannot receive proper text in return after sending AT commands

i'm using code from this page:

are there any tricks to get this thing running? is there a factory reset i can perform? what else can i try?