bootloading a avr board

recently i had bought a avr based development board(Atmega 16), it has inbulit serial based programmer,i am wanting to bootload it with the arduino software for future use.....can this be done? here is the link of the board Thanks.

Regards, gp.

Depending on the actual processor, the answer is probably yes. See this link for a discussion of supported processors:

You may have to pull the chip off and wire it up on a breadboard to look more like an arduiono, or not, depending on what else is connected to it as shown.