just for reference, the following code worked:
NimBLEDevice::init("");
NimBLEAdvertising *pAdvertising = NimBLEDevice::getAdvertising();
//e100e905006f0ef5b0 - red
// 6F -> 0110 1111
// dec:15 - > 01111
// dec:26 - > 11010
// 0111 1010 -> 7A
//uint8_t Adv_DATA[] = {0x83, 0x01, 0xe1, 0x00, 0xe9, 0x05, 0x00, 0x6f, 0x0e, 0xf5, 0xb0};
uint8_t Adv_DATA[] = {0x83, 0x01, 0xe1, 0x00, 0xe9, 0x05, 0x00, 0x7a, 0x0e, 0xf5, 0xb0};
//e100e9080065d255005500b0 - custom color
//uint8_t Adv_DATA[] = {0x83, 0x01, 0xe1, 0x00, 0xe9, 0x08, 0x00, 0x65, 0xd2, 0x55, 0x00, 0x55, 0x00, 0xb0};
//e9 0b 0b 0f 0f 5c 5d 48 a5 d1 45 32 05 - circle animation
//uint8_t Adv_DATA[] = {0x83, 0x01, 0xe1, 0x00, 0xe9, 0x0b, 0x0b, 0x0f, 0x0f, 0x5c, 0x5d, 0x48, 0xa5, 0xd1, 0x45, 0x32, 0x05};
NimBLEAdvertisementData oAdvertisementCustom = NimBLEAdvertisementData();
oAdvertisementCustom.setManufacturerData(std::string((char *)&Adv_DATA[0],11));
pAdvertising->setAdvertisementData(oAdvertisementCustom);
pAdvertising->start(); // start advertising