can't load hex using Sparkfun tiny programmer

I’m trying to load the Mono OC hex file from the attached source from this site :
http://elm-chan.org/works/sd8p/report.html

I’m using the tiny programmer from sparkfun and avrdude.
see attached image.

any suggestions on how to make this work?

others have successfully loaded the program onto the attiny85 chip, seen here:

i would like to do the same. Thanks for the advice.

sd8psrc.zip (71.1 KB)

Screen Shot 2014-08-05 at 7.22.27 AM.png

(deleted)

not successfully

(deleted)

sd8p.hex (18.6 KB)