Cant recognize my bluetooth arduino board

I got this board:

On Arduino IDE I installed Espressif thing at board manager and got the "ESP32 Arduino" menu. But cant upload any code to this. It is always trying to connect but ends to this "A fatal error occurred: Failed to connect to ESP32: Timed out waiting for packet header"

I have tried if it would be "ESP32 dev module" or "Firebeetle ESP32" but no luck. What this board could be?

Do you get a COM port allocated when you plug the board in and if so have you selected it in the IDE ?

Yes, COM port allocated and selected, but no luck.

Plug in the board and double click the boot button. Does anything change ?

Yes, something changed but nothing better. Double clicked both buttons found on the board. It says now:
"avrdude: butterfly_recv(): programmer is not responding".