Can't upload Blink on Mac OSX

Just bought a brand new Uno R3 Plus as I thought my old uno R3 Plus had a problem... alas same issue.

I tried reinstalling Arduino with no luck
I am using Mac OSX 10.9

I selected the correct board under "Tools".
Connected the USB cable to it and see the green "ON" led light.
I selected the serial port "/dev/tty.usbserial-AD01V737"
I opened the example "Blink" and clicked "upload"

I am getting the following:

Using Port : /dev/tty.usbserial-AD01V737
Using Programmer : stk500v1
Overriding Baud Rate : 19200
avrdude: Send: 0 [30] [20]
avrdude: Send: 0 [30] [20]
avrdude: Send: 0 [30] [20]
avrdude: ser_recv(): programmer is not responding
avrdude: stk500_recv(): programmer is not responding

I see the Rx LED blinking when I try to upload the program

memotick:
Just bought a brand new Uno R3 Plus

What is a Uno R3 Plus?

An UNO R3 Plus is from OSEPP:

http://osepp.com/products/arduino-compatible-boards/uno-r3-plus/

Like most of the OSEPP products, they lied. It isn't an Uno.

You need to install the FTDI driver from ftdichip.com.

And in the past you needed to set the board type to "Duemilanove", not sure if they stopped lying about what bootloader they used (yet).

You aren't joking. Not only is the FTDI chip clearly visible, they actually labeled it!