Its easy to change the string on the FTDI-based Ardunios with the Dangerous Prototype's pirate-rename application . Having the abililty to apply custom hardware names certainly makes it easier to figure out which Arduino you'd like the talk to in the case that you have more than one. However, since …

Change string for USB-Serial device (Mega2560)

Topic		Replies	Views
Change Vendor ID and Product ID in Firmware 3rd Party Boards	9	13403	May 6, 2021
Change serial number of Mega 2560 on windows 7 IDE 1.x	3	1745	May 5, 2021
Change Arduino display name (Optiboot) 3rd Party Boards	4	2074	May 6, 2021
Change USB COM port description of the "Arduino UNO R3" [SOLVED] Programming	3	11197	May 5, 2021
Device Description under Device Manager (WINDOWS) IDE 1.x	7	10953	May 5, 2021