Control LED Matrix with WiFi

I am using a 1.2'' 8x8 LED matrix along with the back panel HT16K33.
Connected the LED matrix to the Arduino Digital pins 20, 21 (I2C pins). It works great.
I am using the CC3000 WiFi Shield.

Now, I want to control the LED matrix On/Off from my web application through WiFi.

When working with single LED light, I was using the aREST API by Adafruit to turn ON / OFF the single LED light from the browser as follows:

Initialize LED: http://my_arduino_ip_address/analog/8/o

Turn ON LED: http://my_arduino_ip_address/digital/8/1
Turn OFF LED: http://my_arduino_ip_address/digital/8/0

Question 1:
Is there a similar way to interact with the LED matrix over the WiFi?

Question 2:
How can I Turn ON / OFF the LED matrix through Serial input commands?

Sigh!

Show us the code you used for each task, having read the instructions, then we may be in a position to help.