"could not create Java Virtual Machine"

New user here. My Java is completely up to date. have both 32 bit and 64 bit installed on windows 7.

I just downloaded the 1.5.6 r2 arduino software and used the windows installer to install it.

all of my other Java apps work just fine.

EDIT: Just uninstalled arduino and attempted to unpack folder to desktop. Still does not work.

Re-Edit: Running Java 7 u60. Just uninstalled and reinstalled both 32 and 64 bit versions. Still will not create java virtual machine. I have 3gigs devoted to Java in the environmental variables menu (mostly because of minecraft). I’m still not sure what’s going on. the only relevant article on google is from 2012 and he didn’t install properly.

Guys, I still have no idea how to fix this.

Every time I click the icon to open the IDE, it flashes the logo and then Java Virtual machine error box.

Does anyone have any experience with Java taking a dump like this?