Custom automotive LCD display, OKI MSM9004-02 driver

I have an automotive sub-display from a 2004 Honda Accord that I’m trying to get to work with Arduino. The display has the OKI MSM9004-02 driver, datasheet attached. There are inputs for CLOCK, DATA, CE (SS) and RESET(blanks out the display). I played with trying to control it with SPI but don’t seem to be able to do it consistently. Any and all help will be greatly appreciated. I’m also attaching a picture of the display, with all segments lit, for reference.

Here’s the sketch I’ve been playing with:

// inslude the SPI library:
#include <SPI.h>


// set pin 10 as the slave select for the digital pot:
const int ss = 10;

void setup() {
  // set the slaveSelectPin as an output:
  pinMode (ss, OUTPUT);
  // initialize SPI:
  SPI.begin(); 
  SPI.setBitOrder(LSBFIRST);
  SPI.setClockDivider(SPI_CLOCK_DIV2);
  SPI.setDataMode(SPI_MODE0);
}
void loop() {
 digitalWrite(ss, LOW);
 SPI.transfer(11010001);
 digitalWrite(ss, HIGH);
}

msm90040102.pdf (118 KB)