It's not only about the hardware but about the idea.
Does anyone think this project could survive without Banzi, Cuartielles, Igoe, Mellis?
Please open your eyes and even more your mind.
Who are the original founders?
Where did this project born?
Where was the factory partner's when someone decided to turn it into Open Source to save the idea?
Do you really think this phenomenon could have happened if someone had started to think only about a profitable business?. Money is needed but good ideas are less abundant, is more easy to find a new factory than a good idea. And talking about this, it should be good to explain why Italy instead of China... (think Martino)
I hope they can reach the most beneficial arrangement for both parties, but from my point of view I will support the idea above a particular trademark.
La avaricia rompe el saco/Greed breaks the sack