You are setting the RTC to the time the sketch was compiled, there are a few things that the IDE does afterwards to actually write the code to the arduino, verify it was written correctly, then reset the arduino so the code is executed. After a reset, the arduino bootloader also waits a couple of seconds before actually executing your code.
Since you know that takes a total of about 12 seconds, modify the sketch to set the RTC to the current time plus 12 seconds. Another method is to put a specific time in the sketch, then set the RTC to that time when a button is pressed, so you can watch the clock and press the button at the appropriate time.
Also remember that "DATE" and "TIME" are not dynamic, so if you leave the line of code in the sketch, the clock will be reset to compile time every time the arduino is powered up.