Digital RGB strip controlled via Android App?

Hi,

I am fairly new to Arduino but already have a project in mind. If someone can tell me if my project is possible and provide me some links/keywords it would be great.

I have an Arduino Mega ADK for Android Rev. 3

My plan is to connect a digital RGB strip to the Arduino board and control the individual led's via an Android app. For a first prototype I thought of a 0,5m 5V digital rgb strip with 30 or 60 LED (http://www.amazon.de/Meter-Digitaler-LED-Streifen-Chip/dp/B00N4ZDE88/ref=sr_1_3?ie=UTF8&qid=1417127101&sr=8-3&keywords=5V+Digitaler+RGB+LED+Streifen+(30+Led%2Fm)

according to the description the strip is arduino compatible.

Is this doable? any hints/links where I can start my search?

br
Juergen