"In 2005, in Ivrea, Italy (main site of the computer company Olivetti), a project was initiated to make a device for controlling student-built interaction design projects with less expense than with other prototyping systems available at the time. Founders Massimo Banzi and David Cuartielles named the project after Arduin of Ivrea, the main historical character of the town.[6] "Arduino" is also an Italian masculine first name, meaning "brave friend".[7]"