Overvoltaging a motor in this fashion to this extent will typically be safe, so long as you don't let it stall. A winch, of any kind however small and low load, sounds likely to stall though. When you give a dc motor too much voltage it will run faster so that the back-emf generated within it (acting like a generator when the coils are spinning in the magnets' fields) will be greater and the motor will reach a higher speed at which the back-emf and the supplied voltage reach a kind of equilibrium and a steady speed is reached. But if the motor stalls, there is no back-emf generated and it acts like a plain old resistor. Doubling the voltage doubles the current which flows in this situation, so the motor heats to damaging temperatures more quickly during a stall. Furthermore, for motors with a built-on gearbox, the gears are often manufactured only to cope with the torque they may find themselves under when the motor is stalled at the rated voltage, and sometimes they are only rated strong enough for torques less than this. A stall at doubled voltage produces double the torque of a stall at the expected voltage, some gearboxes won't cope with this.