Error: avrdude: stk500_getsync(): not in sync: resp=0x00

Ok, just got this thing in the "Getting Started Kit" and I am trying to load a program from the examples (Blinking) for the first time, and I get this error. I verifed the correct port (COM9), I followed the instructions for loading the correct drivers, and I assume it worked becuase everything went as the instructions indicated. Until I tried to follow the load the example instructions and now here I am, underimpressed and frustrated.

I completely unplugged the device and ran the upload process and got the same error.

I then shut down the whole computer, and rebooted. Not working still. The I rebooted with the device attached and the same result.

windows xp,