ERROR message when trying to program atmega32a

here is what I get ......avrdude.exe: error: programm enable: target doesn't answer. 1
avrdude.exe: initialization failed, rc=-1
Double check connections and try again, or use -F to override
this check.

avrdude.exe done. Thank you.

i have tried two different atmega32 chips that are brand new i know Im hooking it up
rite and this is coming from atmel studio 7 any ideas on this ?

and this is coming from atmel studio 7 any ideas on this ?

Besides the obvious one? Use the Arduino IDE to see if it knows how to talk to your chip.

If not, "i know Im hooking it up rite" is wrong.