Error using the J-Link programming option

Trying to program a Sparkfun nRF52832 Breakout Board using "Tools/Programmer/J-Link" and then "Sketch/Upload using Programmer" and get the following error:

embedded:startup.tcl:60: Error: Can't find target/.cfg
in procedure 'script'
at file "embedded:startup.tcl", line 60
the selected serial port at file "embedded:startup.tcl", line 60
does not exist or your board is not connected

Using a Segger J-Link LITE Cortex M programmer connected to the 10 pin debug connector on the breakout board. The same J-Link board successfully programmed a custom nRF51822 design in the past. Pressing the reset button on the breakout board causes the J-Link board LED to change from green to red so the board appears to be powered and connected.

First time using the J-Link option from the Arduino IDE, what am I missing?

Not able to use the Arduino bootloader as a function from the Arduino BLEPeripheral Library overwrote it so the bootloader is no longer operable.

Thanks to all.