Yep. Thanks for pointing that out 
My problem doesn't get nearly close to being solved however, in fact the rabbit hole goes deeper....
I'm reading the docs on PROGMEM at the moment, which only is more confusing...
I don't really understand why Arduino is D*cking around with strings this way. I do understand the whole memory issue but why not have the compiler-optimiser do this. ( If declared const, store in Flash. If not, don't ) Why creating all kinds of confusing macro's, typedefs and datatypes....