GSM 1400 & relay shield

Hey everybody.

Im struggeling with some problems.

I am doing this seup as in the guide: https://create.arduino.cc/projecthub/Arduino_Genuino/control-two-relays-with-an-sms-7c0eb2 Of course everything OK so far.

To trig or change the relays the function are in an ascii number. I want to trig by a word instead. but it seems as i am missing something course my trigger word (snow) in these case wont trig relay 1.
So far my new code is: Any suggestions ?

 #include "arduino_secrets.h"
#include <MKRGSM.h>
GSM gsmAccess;
GSM_SMS sms;

char PINNUMBER [] = SECRET_PINNUMBER;
String sender = SECRET_YOUR_NUMBER;

String KeyWord = "snow";
unsigned long Time_Relay_On = 3000; //in milliseconds
char senderNumber[20];

const int Relay_One = 2; //Relay 1 connected to Pin 2

void setup()
{
  // initialize serial communications and wait for port to open:
  Serial.begin(9600);
  while (!Serial) {
    ;      // wait for serial port to connect. Needed for native USB port only
  }

  Serial.println("SMS Messages Receiver");

  // connection state
  bool connected = false;

  // Start GSM connection
  while (!connected) {
    if (gsmAccess.begin(PINNUMBER) == GSM_READY) {
      connected = true;
    } else {
      Serial.println("Not connected");
      delay(1000);
    }
  }

  Serial.println("GSM initialized");
  Serial.println("Waiting for messages");
  pinMode(1,OUTPUT);
  pinMode(0,OUTPUT);

}

void loop()
{
  String c;
  String texmsg = "";
  // If there are any SMSs available()
  if (sms.available()) {
    Serial.println("Message received from: ");
    // Get remote number
    sms.remoteNumber(senderNumber, 20);
    Serial.println(senderNumber);
    if (String(senderNumber) == sender) {
      // An example of message disposal
      // Any messages starting with # should be discarded
      if (sms.peek() == '#') {
        Serial.println("Discarded SMS");
        sms.flush();
      }
      //read the first char of the message text to witch the respective relays on the shielkd
      texmsg = sms.read();
      if(texmsg == KeyWord){
        digitalWrite(Relay_One, HIGH);
        delay(Time_Relay_On);
      }
      Serial.println("\nEND OF MESSAGE");
      // Delete message from modem memory
      sms.flush();
      Serial.println("MESSAGE DELETED");
    } else {
      sms.flush();
      Serial.println("MESSAGE DELETED");
    }
  }

  delay(1000);

}

Thanks a lot.