Well, if only they had some sort of blog to post the details they talked about, then people who weren’t at the NYC Maker Faire would have a chance to learn about it as well.
I dunno, I think it is still vapour-ware. To my way of thinking, an announced product would have specs, pictures, etc. on the company’s website. And the companies with even more of a clue will mention the MSRP in the announcements, publish it to the electronics press, and work with distributors so that immediately after the announcement, you can pre-order it. Maybe on October 22nd, it will be a fully announced product, or maybe not. Even if it is announced, we will see what the initial availability is (hopefully better than Raspberry-pi, but who knows).